Competition Heats Up in Asia’s Aviation Sector

MRJ’S First Flight // Mitsubishi Aircraft Corp.

MRJ’S First Flight // Mitsubishi Aircraft Corp.

In Asia, aviation is a-booming. Both China and Japan debuted new passenger aircraft this month. Interestingly, both aircraft are being targeted at China’s growing aviation markets.
The Mitsubishi Regional Jet (MRJ), which embarked on its maiden flight on the 11th of this month, is the first domestic passenger jet that Japan has produced in 50 years. Japan Airlines purchased 243 orders and Skywest, the world’s largest regional airline, placed 200 orders. Of the two jets, the MRJ is the smaller, seating between 70 and 90. The goal here is fuel-efficiency. In an age of increasing environmental awareness, a fuel-efficient aircraft has public opinion on its side.




Earlier this month, Commercial Aircraft Corporation of China (Comac) released its own domestically produced liner called the C919. Over 517 orders have already been placed on the plane from various airlines, including many regional Chinese ones. Whereas the MRJ is looking to offset fuel costs through fuel efficiency, the C919 is looking to do so through sheer passenger volume. It can seat between 158 and 174. However, many of the parts of the C919–from the engine to the landing gear system, electric power system and more–are manufactured by foreign companies.

It’s tough to say how the market share will pan out, though I place my money on Japan. Since the post-WWII moratorium on building aircraft, the country has really made a comeback in airplane production. They produce a staggering amount of parts for Boeing and have decades of producing aircraft for the US military. Even though Mitsubishi Aircraft is only seven years-old they are aiming to sell 5000 MRJs in the next several years. That’s impressive.
At any rate, it’s refreshing to see some new competition in an industry that is all-too-dominated by Boeing and Airbus.

from Marc Bombenon & Aviation


Ron Rapp’s Perspective on GA Safety

Ron Rapp is an Orange County-based professional charter pilot and instructor, often writing about the latest aviation trends and news. He specializes in tailwheel, aerobatic, experimental, formation, and glass-panel flying.

Check out his perspective on General Aviation safety guidelines linked below.


GA has a higher accident rate that the airlines for many reasons, but the primary one is that GA pilots have the freedom to do many things that the airline guys do not. And I hope that never changes. To paraphrase Dick Rutan, where would we be without those who were willing to risk life and limb using their freedom to do these things? We’d be safe and sound, on the ground, still headed west as we look out over the rump of oxen from our covered wagons.

Perspectives on GA Safety

from Marc Bombenon & Aviation

3 Books Every Young Professional Should Read


We all know that reading is essential, yet sometimes, the busier we get, the more responsibilities we obtain, and the longer our work days become, we find it difficult to actually sit down and take some time to read a good book. Perhaps if we alter the way we think about reading, and acknowledge its true value, we can come to understand how reading is truly an investment towards our professional development.

With that said, here are 3 books every professional should read to increase productivity, efficiency, creativity, and problem solving.

How To Win Friends and Influence People – Dale Carnegie

If your professional background is in sales or public relations, this is an excellent read. Now, keep in mind, this book was written in the 1930s and lot has changed since then. However, with over 15 million copies sold to date, How to Win Friends and Influence People remains as relevant as ever. According to Dale Carnegie, “Financial success is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” Even Warren Buffet has praised Carnegie’s work as “the most successful self-help book of all time.”

#GIRLBOSS – Sophia Amoruso

Who says young women don’t make great business leaders. Sophia Amoruso recounts her story as a college dropout, lost and directionless, she began selling vintage clothes in the lobby of an art school. She eventually built this small eBay shop into the multi-million dollar company Nasty Gal. According to Vanity Fair, “Rather than present a get-rich-quick manual or a list of business tips, Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.”

Good to Great: Why Some Companies Make the Load… And Others Don’t – Jim Collins

What factors contribute to company longevity and growth? How do good, mediocre, or even bad companies prosper? Jim Collins takes a closer look at how good companies turn great and how business owners today can differentiate between which risks to endure and which to avoid.

These three professional development reads will definitely inspire you to put your best foot forward.

from E Mentorship

Commercial Travel Trouble

These days, commercial air travel can be challenging. As world standards shift towards stronger security measures, and both domestic and international travel become casual commodity, people and airlines need to find a middle ground regarding what’s acceptable, what’s necessary, and what’s frankly too much to ask.

A major customer complaint is that airline seats seem to be getting closer and closer together. Legroom is shrinking as fast as overhead compartment space. While this complaint is indeed valid, unfortunately, due to high traffic volume and industry economy, air travel requires higher density. Although airlines are constantly searching for new ways to improve customer experience, they must also give in to the demands of high volume traffic. In the United States alone, approximately 1.73 million passengers fly domestically per day.


International airlines like Air India, Singapore Airlines, and Emirates receive government sponsored subsidies that stabilize quality control. Unfortunately with the rising price of gas, United States airlines typically run on such low profit margins that on some routs, total profits can be as low as a single business class ticket. Services like Expedia and Travelocity allow customers to purchase tickets as low as $69 for a domestic flight giving them the ability to travel thousands of miles for the price of a long distance Uber ride.

This isn’t to say that patrons don’t deserve high quality in-flight service. An optimistic flight crew definitely helps ease an already tense atmosphere. Cleanliness and attentiveness also change the way individuals feel about their in-flight experience. While amenities differ from company to company (as well as quality of meal service), it’s clear that airlines with the most funding receive the better perks. As a customer, you have the right to feel comfortable (within reason) on the way to your destination. However, it is important to keep in mind that some flight attendants and crew members are treated poorly by their airlines and thus may not present the best service.

At the end of the day, the commercial airline industry can be akin to a dog chasing its own tail. Constantly behind the curve, airlines are receiving lists of upgrades faster than they can take flight. While the answers may not lie here, customers and airlines have to find a way to fix attitudes, change expectations, and work together to make commercial flight a more enjoyable experience.

from Marc Bombenon & Aviation

How Big Companies Lose Top Employees



High turnover is never a good sign. High turnover is especially bad when companies begin to lose their best and brightest. LinkedIn recently conducted a study which indicated that 59% of employees seek new career opportunities at smaller establishments. While some top tier companies are wondering why their employees would seek a more intimate setting, and in some instances even a pay cut, the answer may be very clear. Here are 3 reasons your top talent is jumping ship for smaller boats.

1. Talented, experienced employees see through the hype.

After years in a particular industry or niche, most talented employees are going to understand that every day working at any company won’t be filled with sunshine and butterflies. If you’re trying to sell potential or new employees on how amazing it will be for them to work at your company without the slightest mention of daily grit and grind, you’re going to give off the impression that what you’re selling is “too good to be true.” And as our mothers always said, “if something seems too good to be true, it usually is.” Building an employee brand with honesty and transparency has become increasingly important to the modern day worker. Make sure that if you have a particularly large staff that your HR and Marketing teams are on the same page regarding employee brand.

2. Gone are the days of the typical 9-5 employee.

Although navigating the job market continues to prove difficult, sophisticated job seekers no longer find a typical 9 to 5 job appealing. They no longer want to simply clock in, stare at the dull grey walls of a cubicle, then clock out at 5. They seek thrill and meaning in their work. This isn’t to say employees necessarily want to work less hours, but more so, they want to truly feel as though they are part of a team. Instead of working “for” and employer, they’d rather work “with” them. Especially with the cost of education constantly rising, even recent graduates want to feel valued for their contributions.

3. Poor Office Culture.

Tying in both concepts of a strong employee brand and collaborative workforce, many employees are seeking companies that provide a fun and engaging office culture. If you think about it, most Americans spend more time at work than they do at home. Because of this, employees are jumping left and right at job opportunities that not only provide strong benefit packages but also perks. This is the main reason talented employees are neglecting corporate jobs for small startups. If a startup cannot offer comparable pay, they usually offer a number of perks ranging from company outings, free gear, unlimited product use, or top of the line technology.

In order to succeed, big business may have to rethink how they treat their top talent.

from E Mentorship